Covering Individuals and Families Across Wisconsin

Association members provide coverage to most of the Wisconsinites who purchase health insurance on their own. Click here to view which health plans offer individual market insurance coverage in your county.

Making Coverage More Affordable: The Wisconsin Healthcare Stability Plan

Since 2018, Wisconsin lawmakers have consistently made a bipartisan commitment to stabilizing the individual market through the Wisconsin Healthcare Stability Plan (WIHSP), a state-based individual market reinsurance program. WIHSP was established to support a stable individual market through lower premiums and more choice.

WIHSP is a documented success and high-value state investment. In each of its three years of operation, the program has contributed to year-over-year reductions in average gross premiums—even after accounting for factors that usually lead premiums to rise annually. WIHSP has also contributed to more health plan choices for individual market consumers.

As the Office of the Commissioner of Insurance (OCI) has implemented and operated WIHSP, the Association has provided feedback on behalf of member health plans. See below for recent Association comments on WIHSP.

• Association Comments at 2023 Annual Forum 07.18.2023
• Association Comments at 2022 Annual Forum & Draft 1332 Waiver Extension Public Hearing 07.06.2022
• Association Comments at 2021 Annual Forum 07.14.2021
• Association Comments on 2022 Payment Parameters 05.03.2021
• Association Comments on Final Permanent Rule 04.15.2021
• Association Comments at 2020 Annual Forum 07.30.2020
• Association Testimony on 2021 Payment Parameters 04.27.2020
• Association Comments on Proposed Permanent Rule 08.02.2019
• Association Testimony on Proposed Permanent Rule 07.24.2019
• Association Testimony on Emergency Rule 12.18.2018
• Association Comments on Emergency Rule 12.10.2018